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https://www.theguardian.com/business/2023/mar/12/patagonia-climate-crisis-for-profit-company by @LaurenAratani@bird on the challenge of being both for profit and for planet. How to integrate these is in my forthcoming book, get the first chapters now https://opencollective.com/ergodic-investor/projects/theergodic
The Guardian‘We’ve lost the right to be pessimistic’: Patagonia treads fine line tackling climate crisis as for-profit company