"Modern" websites consist of:

1. Trackers
2. More trackers
3. Cookie popups (They wouldn't need this if it weren't for the trackers)
4. Intentional annoying popups (Sign up to our newsletter, "Sign up to this Page using Google/Facebook", etc.)
6. Advertisements!
7. More Advertisements
8. Fancy (but useless and unnecessary) widgets
9. Finally, the content you were looking for (Less than 15% of the page)

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@oklomsy it is always amazingly annoying... I more or less try to force my customers when building websites to accept that content goes first and you don't need all that 'fancy' looking shit on your website for it to be effective...

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