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Ciara

Playing Boycott Bingo at the supermarket. ‘Jackpot!’ come the cries from different aisles as the Sort Stjerne (the black star) confirms that our favourite snack, our preferred coffee beans, those loo rolls on special offer, are European. And therefore Not American.



A big sign at the entrance to a Føtex supermarket in Aarhus, Denmark. The fruit & veg area and coffee station and the backs of some customers beyond. My loose translation into English. There’s an illustration of a price tag with a black star on it. Below, the headline: ‘When it’s as clear as a star that the label is European.’ (‘As clear as a star’ is a Danish idiom equivalent to ‘it’s crystal clear’.) Then: ‘The choice is yours, but we’ve made it easier for you to shop European. Look for the star on the price tag to see if the product is owned by a company in Europe. And don't worry: we still have lots of products from the rest of the world, of course.’
A shelf of various marmalades and jams at a Føtex supermarket in Aarhus, Denmark, with price tags hanging off. Some of the price tags have a black star on them. The black star means the product is from a European company. So in practice, it’s an at-a-glance way to make sure you’re not buying products from a US company.
Two kinds of coffee beans on a shelf at a Føtex supermarket in Aarhus, Denmark. The second-most notable thing about them is that there is a black star on each of the price tags, which means the product is from a European company. The first-most notable thing about them is the current price of coffee, especially if you're not used to our prices. 145 kroner for a kilo of non-fancy off-the-shelf supermarket coffee beans. Yes, you heard right, I said 145 kroner, like, €20, may Odin have mercy on us.
Mar 25, 2025, 05:20 PM·Public·Web
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