"The result is a machine-powered ouroboros that could squeeze out sustainable, trustworthy journalism. Even though A.I.-generated stories are often poorly constructed, they can still outrank their source material on search engines and social platforms, which often use A.I. to help position content. The artificially elevated stories can then divert advertising spending, which is increasingly assigned by automated auctions without human oversight."
https://www.nytimes.com/2024/06/06/technology/bnn-breaking-ai-generated-news.html?unlocked_article_code=1.x00.w9bA.COJYo6-SYjOi&smid=url-share