> Translation: They are NOT worried about American consumers; fuck those suckers. The guy and party they donated all that money to is fucking up their consumer economy, they have to raise prices (or more like will just do it to price gouge), and they know that's when people buy generic instead or just flat out cut brands out.
> Big brands are officially worried about American shoppers
https://www.npr.org/2025/04/25/nx-s1-5375820/big-brands-tariffs-us-spending-consumers